Saloni Girhepuje - Hi, I am saloni the
Emotion is not decoration on top of function. It is the structural layer.
I design the product, write the front-end, and read the numbers.
five surfaces, one designer · 2024 to 2026
first fan purchase > launch day
A paid 1-on-1 conversation between a creator and her fans. Founding designer at Hotly: the fan page, the creator dashboard, the lifecycle emails and the analytics. $10,929 organic from one creator, at 3.7 purchases per paying fan.
product · 2025
Penpal
$10.9K organicspec’d by the people who refused to pay
A free anonymous room, spec’d by the people who refused to pay for letters. One prompt a week, a wall of notes underneath, no likes and no names. 92% of the fans who came took part, and it costs the creator one sentence a week.
community · 2026
The Dome
92% took partemails are the rest of the product experience
Eleven live emails across three products, in one voice. Which emails exist, every word of them, the HTML and the deliverability were all hers. 12,436 sends and not one spam complaint, because the system only speaks when a person does something.
lifecycle · 2026
The email system
12K sent · 0 spamA four-stage creator outreach pipeline with two human gates, April to June 2026: research, copy, review, infra. 220 creators onboarded; warm introductions beat cold sends five to one.
acquisition · 2026
Creator outreach
220 onboarded60 components, generated
Design system tooling at Figr, 2024 to 2025: an AI Figma plugin that generates and maintains component libraries, with library setup cut from two weeks to ten minutes.
design system · 2024
Figr
2 weeks → 10 mincraft, quick · videos and screens
A one-day style study of a minimal Solana transfer wallet: restraint, typography, motion. Late 2022.
Wallet
Wallet · Concept
Product UI and brand for Mee Games, a Web3 gaming aggregator of 50+ titles with one gaming ID. Two-week sprint, 2024.
Mee Games
Mee Games · Product
The Symmetry portfolio dashboard, designed for novices and experienced traders on the same screen.
Symmetry dashboard
Symmetry dashboard · Dashboard
A Chrome extension for blockchain escrow and live transaction tracking; won the Tezos BlockBorn & Balthazar hackathon.
Echore
Echore · Extension
Animated UI for Hotly Social Karaoke: waiting room, matchmaking, scoring and fan-prize challenges.
Hotly Social Karaoke
Hotly Social Karaoke · Motion
Brand for Etherate Labs, the studio Saloni co-founded (2022 to 2023), building MVPs in blockchain and generative AI.
Etherate Labs
Etherate Labs · Brand
A fitness companion app that logs water, food and workouts and syncs to a gym admin dashboard. 2021.
Gym Health Companion
Gym Health Companion · App
A SocialFi concept made to anchor a fundraising pitch: a warmer, community-first creator economy. August 2023.
Habibi
Habibi · Concept
An NFT Mystery Box concept that opened talks with Samsung and was built out for one of their apps, 2020 to 2022.
NFT Mystery Box
NFT Mystery Box · Concept
An inventory and power-up game concept with dungeon-crawl mechanics, set in a hand-drawn fantasy world.
Dungeon Crawl
Dungeon Crawl · Game
An engage-to-earn sports-fan platform: landing, app and dashboards, as one of two designers. 2021.
Sportzchain
Sportzchain · Product
The admin half of the gym pair: bookings, trainer availability, scheduling and payments. 2021.
Gym Management
Gym Management · Dashboard
the person at the desk
exploring tools and tricks that will expand my skill set
“We create buildings.People make it their home.”
VNIT Nagpur · Figr 2024 to 2025 · Founding designer at Hotly since 2025
the other half of the desk
the other half of the desk. tools for my own life, pixels pushed for fun.
Explore tinkering ↗
29 things, 2018 to 2026. No numbers there on purpose.
one door